the role of the public information officer fema

Tammy Kikuchi: The response was overwhelming. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. 3 Step Guide for Assistance. It also helps identify the target audience for a particular public awareness campaign. Communicating factual information with the public is the most important job function of a PIO. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! You cant manage who shows up but you can and should manage contact with the site. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. A social networking site is a great tool for: Now you know about the many tools available to get your message out. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Supporting information can be described as: A. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. C. Identify all the news media covering the area. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Resident/Non-Resident, Trainer Program, etc. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. The process for ensuring that a public information message was accurately conveyed is typically called: A. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. In other words, express parallel ideas in parallel grammatical forms. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. First name. .. The news release should use the inverted pyramid as illustrated below. Public information is a vital function in disaster operations that . Narrator: Red Stick Ready targets every segment of the community. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. The role of the pubic information officer. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. If you use an acronym, make sure your audience understands it. Responds to the media while respecting restrictions on the release of sensitive information. Television is the main source of news for Americans. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. What is happening in other areas? hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 or a non-emergency event. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Once your campaign is implemented, the last step is to determine its success. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) 494 0 obj <> endobj How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Selects the right tools for the messages. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Leaves the decision as to who will be in the pool to the media. You can find the complete list of courses in the Spanish language course list. The press saw it. Practice talking in 5-second to 8-second sound bites. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Providing information and access to newsmakers. 18. What are people in your community concerned about? A Federal structure designed for large-scale, multijurisdictional incidents B. Who is likely to be affected by the hazard or threat? [email protected] NIMS Basic Guidance for Public Information Officers 2 II. Include information on evolving media contacts, instructions, and resources. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Tammy Kikuchi: Having the Joint Information Center for this event was critical. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. D. Identify opportunities for public awareness campaigns. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. the feedback has been, you know, we appreciate this. Having such knowledge enables them to make informed choices that affect their health and well-being. Your organization may have other format preferences, such as single-spaced and one-page only. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. 16825 S. Seton Ave., Emmitsburg, MD 21727 Describe evolving media tools, including social media, for communication. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Your media list should be current, complete, and tailored to your organization. 0 Evolving media (Web sites, email, blogs, social networking sites, etc.). Describe the target audiences for the PIO. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property.

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